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Flip Your Lid Wear™ evolved from the martial arts background with founder Chris Reynolds’ vision of provoking people to be extreme in their lifestyle and strive for greatness. As a martial artist himself, Chris sought to create a brand that would incorporate his style and personality and exemplify cutting edge design with high performance and durability. From the gym to World Championship events, Flip Your Lid Wear is one of the most versatile brands on the market and is now recognized as a premier sportswear brand across America. E-mail a friend about Flip Your Lid Wear Store.